Negotiate Anything Mastering Persuasion with Brian Ahearn
6 snips
Mar 6, 2024 Explore persuasive selling strategies for different personality types, the power of consistency in persuasion and authority, effective communication through personality analysis, and the significance of negotiation skills in high-stakes conversations.
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Use A Quick Personality Framework
- Use a simple personality framework to assess prospects quickly before a sales conversation.
- Adjust your approach based on whether someone is task- or relationship-focused to improve persuasion.
Same Principle, Different Motivations
- Drivers, expressives, amiables, and logicals respond to influence differently even when the principle is the same.
- The same persuasion principle (like consistency) can be activated for different internal reasons across types.
Match Message To Prospect Priorities
- Stop overplaying your own strengths and tailor your message to the prospect's priorities.
- Reframe benefits (e.g., use scarcity) to match what a driver cares about rather than building friendship.