Bracken Darrell

Bracken Darrell, the CEO of Logitech, dives into how the pandemic reshaped Logitech's business, significantly boosting hardware demand as we all adapted to remote work. He discusses his strategic pivot towards services and the challenges of navigating global supply chain issues. The conversation also touches on the controversial discontinuation of the Harmony remote line and Logitech's focus on innovative keyboards tailored for gaming. Finally, Bracken sheds light on Logitech's emerging role in the competitive smart home market, balancing innovation with partnership strategies.

Bracken Darrell, CEO of Logitech, has driven impressive growth through innovation, while Raquel Zuzard champions equity initiatives. They dive into thriving amidst digital disruption, stressing the importance of authenticity and consumer-centric practices. The duo highlights the evolving brand-consumer relationship and the significance of corporate accountability in addressing societal issues. They also touch on the necessity of fostering a positive work culture, adapting to shifts brought by COVID-19, and supporting underrepresented entrepreneurs in a new, digital landscape.

Bracken Darrell, CEO of Logitech, a pioneer in innovative tech peripherals, dives into Logitech's strategic evolution. He discusses recent acquisitions, especially Streamlabs, emphasizing how this shift to software enhances their hardware offerings. The conversation highlights challenges in content creation and the importance of cultural fit in mergers. Darrell also reflects on the brand's dual identity in gaming and accessories, and the broader shifts in consumer tech that open new opportunities for innovation amidst big industry players.