Decoder with Nilay Patel How Logitech bet big on work from home
Dec 21, 2021
Bracken Darrell, the CEO of Logitech, dives into how the pandemic reshaped Logitech's business, significantly boosting hardware demand as we all adapted to remote work. He discusses his strategic pivot towards services and the challenges of navigating global supply chain issues. The conversation also touches on the controversial discontinuation of the Harmony remote line and Logitech's focus on innovative keyboards tailored for gaming. Finally, Bracken sheds light on Logitech's emerging role in the competitive smart home market, balancing innovation with partnership strategies.
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Pandemic Impact
- Logitech's CEO, Bracken Darrell, recounts the initial impact of the pandemic.
- Sales plummeted as retail shut down, but he anticipated a surge in work-from-home needs.
Inventory Bet
- Follow your intuition and take calculated risks.
- Logitech bet big on inventory amidst uncertainty and achieved 74% growth.
Lead Times
- Lead times in hardware are significant, requiring bets months in advance.
- Logitech had to predict work-from-home trends 2-6 months ahead due to production constraints.