The Vergecast Logitech's CEO Bracken Darrell on going beyond hardware
Oct 8, 2019
Bracken Darrell, CEO of Logitech, a pioneer in innovative tech peripherals, dives into Logitech's strategic evolution. He discusses recent acquisitions, especially Streamlabs, emphasizing how this shift to software enhances their hardware offerings. The conversation highlights challenges in content creation and the importance of cultural fit in mergers. Darrell also reflects on the brand's dual identity in gaming and accessories, and the broader shifts in consumer tech that open new opportunities for innovation amidst big industry players.
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Logitech's Initial Challenges
- Logitech faced a challenging period with declining PC sales and stock prices.
- Bracken Darrell joined Logitech when their stock was at $8 and saw it drop to $6.24 in his first year.
Logitech's Cloud Peripheral Strategy
- Logitech shifted from being PC or mobile-centric to focusing on cloud peripherals.
- This strategy allows Logitech to create devices for any cloud-based interaction.
Acquisition of Streamlabs
- Logitech acquired Streamlabs for $89 million, a software company used by many Twitch streamers.
- This acquisition aligns with Logitech's focus on content creation tools.