Navigating Brand Identity and Future Growth in Tech

This week on The Vergecast interview series, Verge editor-in-chief Nilay Patel speaks to current CEO of Logitech Bracken Darrell.

Logitech has acquired a couple of companies over the past few years, notably Blue Microphones and Ultimate Ears. Recently, Logitech acquired their first software company Streamlabs, a streaming software company used by almost half of all streamers on platforms like Twitch and YouTube.

Nilay and Bracken talk about how acquiring this software company makes sense for Logitech, its own hardware that works with Streamlabs, and what it’s like making hardware for big companies like Apple, Microsoft, and Google.

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