The GaryVee Audio Experience How Your Business Can Win in a Digitally Disrupted World
May 18, 2021
Bracken Darrell, CEO of Logitech, has driven impressive growth through innovation, while Raquel Zuzard champions equity initiatives. They dive into thriving amidst digital disruption, stressing the importance of authenticity and consumer-centric practices. The duo highlights the evolving brand-consumer relationship and the significance of corporate accountability in addressing societal issues. They also touch on the necessity of fostering a positive work culture, adapting to shifts brought by COVID-19, and supporting underrepresented entrepreneurs in a new, digital landscape.
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Digital Disruption is Non-Consumer-Centric
- "Digital disruption" discussions often ignore actual consumer behavior.
- Businesses focus on boardroom opinions more than consumer actions.
Become Consumer-Centric
- CPG brands should prioritize direct-to-consumer sales.
- This allows them to understand consumer behavior better than relying on retailers.
Scale vs. Innovation
- Big companies excel at scale, but startups excel at innovation.
- To stay competitive, established businesses must disrupt their existing models.