Bert Sorin

Bert Sorin, president of Sorin Exercise Equipment and a veteran health advocate, dives into the innovative X Factor athletic equipment that enhances performance in striking sports. He shares personal stories about navigating social media's mental pitfalls and reflects on drug use, emphasizing the importance of humility. The conversation also touches on the cultural significance of hunting and culinary adventures, while highlighting the balance between skill and nostalgia in sports like archery and jiu-jitsu.

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment and a four-time All-American athlete, shares his journey from a young weightlifter to a leader in strength training innovation. He discusses the evolution of strength training culture, emphasizing community and personal connections. Bert delves into the legacy of mentorship in fitness, the challenges of starting a family business, and the design philosophy behind his equipment. He highlights the balance between tradition and modern fitness trends, showcasing how purpose-driven design can elevate performance and foster growth.

Bert Sorin, president and co-owner of Sorinex, discusses his diverse athletic and entrepreneurial background. Topics include Sorinex's durable strength training equipment, Bert's athletic achievements, the Global War on Terrorism Memorial Foundation, and collaborations with American Giant and Ironclad. They also share anecdotes about Rambo-inspired bows, meeting Jimmy Lyle, and admiration for John Millius. Other highlights include book publication dates, a hiking competition, outdoor challenges, physical fitness, and the Hooten Young whiskey brand. They emphasize staying true to childhood dreams, the importance of packaging and marketing, training tips, and the versatile center mass bell.