0107 - The 10 Year Rule to Success with Bert Sorin (SORINEX)
Sep 22, 2023
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Expert in the fitness industry, Bert Sorin, discusses starting a business, teaching kids gun safety, optimal eating habits for performance and recovery, and building meaningful relationships with children. He also shares his experience of overcoming fear through shooting and the importance of focusing and daily testing.
Consistent training in activities like Jiu Jitsu and weightlifting is essential for building resilience.
Sorenex, a family-owned business, achieved success by being different from the industry norm and providing value.
Building strong and lasting relationships with children requires shared activities, experiences, and open communication.
Deep dives
Building Resilience Through Training
The podcast episode explores the importance of training for building resilience, both physically and mentally. The speaker discusses the benefits of consistent training and highlights the significance of having a baseline level of resilience. Examples of different training activities, such as Jiu Jitsu and weightlifting, are mentioned as effective ways to build resilience. The importance of training for personal growth and self-improvement, as well as its positive impact on mental health, is emphasized.
The Story Behind Sorenex
The podcast episode delves into the story behind Sorenex, a family-owned business that specializes in fitness and building resilience through custom builds. The owner, Bert Soren, shares the origin of the company, explaining how his father started it out of their garage in 1980. He discusses the early challenges and grassroots start of the business. Despite not initially intending to create a big business, Sorenex has seen success, with a focus on being different from the industry norm and providing value.
The Connection Between Extraordinary Individuals
The podcast episode explores the writer's fascination with extraordinary individuals and the relationships he has built with them. He describes how he is drawn to highly capable people who bring together different skill sets and experiences. The strong connection he feels with these individuals is rooted in their shared mindset and passion for pushing boundaries. Additionally, he highlights the importance of learning through the experiences of others, which has saved him from making mistakes and has contributed to his personal growth.
Redefining Hunting and Outdoor Skills
The podcast episode focuses on the redefinition of hunting and outdoor skills through the integration of different disciplines. The speaker describes the concept behind Winter Strong, an immersive event where athletics and outdoor skills come together. The event aims to bring together athletes and military personnel, allowing them to learn from each other and broaden their skill sets. The importance of experiencing new challenges, building resilience, and breaking down barriers between different communities is highlighted.
The Shoot to Eat Challenge: Building Competitive Mindset
Burt Soren, owner of Sorenex, discusses the Shoot to Eat Challenge, a competition focused on testing one's ability to make difficult shots with a bow first thing in the morning. The challenge requires participants to take a cold shot within 10 minutes of waking up, and if successful, they can reward themselves with breakfast. The challenge aims to develop a competition mindset and build confidence in making challenging shots under various conditions. The difficulty increases each day, and there are consequences for missing shots, such as skipping a meal. The challenge promotes focus, discipline, and mental resilience.
The Importance of Building Lifelong Relationships with Children
Burt Soren shares insights into the importance of building strong and lasting relationships with his children. Drawing from his own experiences with his father, Burt emphasizes the need for shared activities, experiences, and communication to create lifelong bonds. Rather than focusing solely on sports or activities that have an expiration date, Burt encourages finding activities that can be enjoyed together for years to come, such as hunting, fishing, and motorcycle riding. He emphasizes the value of investing time in children and ensuring that the relationship extends beyond their dependency years. Burt believes that maintaining open communication and developing shared interests are crucial for building strong and enduring connections with children.
Check out more of Bert HERE
https://www.bertsorin.com/
Check-out more of SORINEX and start grinding!
https://www.sorinex.com/
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