Bear Handlon

Bear Handlon, co-founder of Born Primitive, shares his journey from a grassroots idea to a thriving fitness brand dedicated to veterans and first responders. He discusses the evolution of entrepreneurship and the impact of social shopping on commerce, emphasizing the importance of authenticity and intent. Bear reflects on the emotional ups and downs of the entrepreneurial journey, highlighting the role of storytelling and community values. His insights reveal that success comes from resilience, adaptability, and a commitment to making a positive impact.

Bear Handlon, CEO and co-founder of Born Primitive, shares his rollercoaster journey from $5.5M to $200K in profits and back again. He discusses the pitfalls of chasing growth without maintaining margins and the impact of flash sales on customer loyalty. Bear emphasizes the importance of expanding product categories while staying authentic, especially in the tactical gear market. He also highlights the vital role of brand credibility and community engagement in driving growth and stabilizing operations in a volatile market.

Former Navy SEAL officer, Bear Handlon, co-founder and CEO of Born Primitive, shares his journey to founding the company, his experiences with Seal Team Two, and the challenges of starting a merch business. He reflects on the importance of mentorship, shares stories from World War II veterans, and discusses the brand expansion of Born Primitive.

Bear Handlon, Founder and CEO of Born Primitive, shares the inspiring growth journey of his multimillion-dollar apparel brand. He discusses how addressing customer needs led to innovative products like the Savage One footwear. Bear emphasizes the power of purpose-driven branding and authentic storytelling, including his commitment to supporting veterans. He also reveals the bold marketing campaigns that blend community engagement with product launches, highlighting how expanding into new categories has revitalized growth and strengthened team dynamics.

Bear Handlon, a Navy SEAL veteran, Yale graduate, and CEO of Born Primitive, shares his inspiring journey of growing a fitness apparel brand committed to supporting veterans. He discusses the significant initiative to eliminate $5 million in veterans' medical debt, highlighting limited-edition products that fund this cause. Bear emphasizes the impact of community support, the role of personal agency in entrepreneurship, and the importance of staying true to values amidst external pressures. His insights on resilience and giving back are truly motivating.