Bear Handlon: Paying Off $5m Of Veteran’s Medical Debt | MTNPOD #90

9 snips

Nov 11, 2024

Bear Handlon, a Navy SEAL veteran, Yale graduate, and CEO of Born Primitive, shares his inspiring journey of growing a fitness apparel brand committed to supporting veterans. He discusses the significant initiative to eliminate $5 million in veterans' medical debt, highlighting limited-edition products that fund this cause. Bear emphasizes the impact of community support, the role of personal agency in entrepreneurship, and the importance of staying true to values amidst external pressures. His insights on resilience and giving back are truly motivating.

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INSIGHT

Social Influence Erodes Beliefs

Social pressure can cause people to abandon their own truths.
Media narratives often sway public opinion, diluting individual convictions.

ADVICE

Entrepreneurship Requires Realism

Assess your risk tolerance realistically before starting a business.
Being a successful entrepreneur requires sacrifices and persistence over years.

INSIGHT

Mindset Trumps Business Type

Success depends more on mentality than product type.
Agility to pivot and evolve in business sustains long-term success.

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Bear Handlon, CEO and co-founder of Born Primitive, launched the company in 2014 with compression shorts, growing it from a grassroots CrossFit-based brand to a leading fitness and patriotic apparel brand. A Navy SEAL veteran and Yale graduate who played college football, Bear infuses his leadership style and brand ethos with his military background. Committed to giving back, Born Primitive has donated over $500,000 to military, first responder, and cancer charities, and recently pledged to eliminate veterans’ medical debt, aiming to reach $5 million by Veterans Day. For this campaign, they launched limited-edition Savage 1 training shoes, celebrating iconic symbols of American freedom, with all profits going to veteran debt relief. The Born Primitive Podcast further promotes fitness, resilience, and military values.

From November 8th-11th, Born Primitive will donate 100% of website sales to the veteran medical debt initiative.

Find more at bornprimitive.com, or on social media @bornprimitive (Instagram) and @BornPrimitiveApparel (YouTube).

Presented by Sig Sauer.

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