MTNTOUGH w/ Dustin Diefenderfer
Bear Handlon: Paying Off $5m Of Veteran’s Medical Debt | MTNPOD #90
Nov 11, 2024
Bear Handlon, a Navy SEAL veteran, Yale graduate, and CEO of Born Primitive, shares his inspiring journey of growing a fitness apparel brand committed to supporting veterans. He discusses the significant initiative to eliminate $5 million in veterans' medical debt, highlighting limited-edition products that fund this cause. Bear emphasizes the impact of community support, the role of personal agency in entrepreneurship, and the importance of staying true to values amidst external pressures. His insights on resilience and giving back are truly motivating.
01:17:25
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Quick takeaways
- Born Primitive emphasizes choosing a loyal customer base aligned with its mission to foster deeper brand connections and community engagement.
- The company's initiative to eliminate $5 million in veterans' medical debt reflects its commitment to advocacy, reinforcing brand values in a competitive market.
Deep dives
Choosing Your Customers
The concept of choosing customers rather than having them choose you is highlighted as a fundamental principle for business success. The idea emphasizes that if a brand speaks to a specific audience, it fosters a stronger connection with those individuals. Trying to appeal to everyone often results in appealing to no one, diluting the brand message. By defining and attracting a loyal customer base aligned with the brand's mission, organizations can create a more purposeful and engaged community.
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