

Business 🤝 Values | Bear Handlon Co-Founder of Born Primitive
14 snips Jan 23, 2025
Bear Handlon, co-founder of Born Primitive, shares his journey from a grassroots idea to a thriving fitness brand dedicated to veterans and first responders. He discusses the evolution of entrepreneurship and the impact of social shopping on commerce, emphasizing the importance of authenticity and intent. Bear reflects on the emotional ups and downs of the entrepreneurial journey, highlighting the role of storytelling and community values. His insights reveal that success comes from resilience, adaptability, and a commitment to making a positive impact.
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Live Social Shopping
- Bet on TikTok Shop and Whatnot for live social shopping.
- Social shopping is already big in China and is emerging on US platforms.
Brand Building over Performance Metrics
- Brand building through organic virality is more valuable than focusing solely on performance metrics like CAC and LTV.
- Early adoption of new platforms is rewarded because of simple supply and demand.
Entrepreneurship is Hard
- Be realistic about the challenges of entrepreneurship; it's not always glamorous.
- Only pursue entrepreneurship if you're truly passionate and prepared for potential setbacks.