The GaryVee Audio Experience
Business 🤝 Values | Bear Handlon Co-Founder of Born Primitive
Jan 23, 2025
Bear Handlon, co-founder of Born Primitive, shares his journey from a grassroots idea to a thriving fitness brand dedicated to veterans and first responders. He discusses the evolution of entrepreneurship and the impact of social shopping on commerce, emphasizing the importance of authenticity and intent. Bear reflects on the emotional ups and downs of the entrepreneurial journey, highlighting the role of storytelling and community values. His insights reveal that success comes from resilience, adaptability, and a commitment to making a positive impact.
41:43
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Quick takeaways
- Live social shopping is revolutionizing retail by shifting consumer behavior towards real-time purchasing, especially on platforms like TikTok.
- Authentic storytelling combined with brand values, such as supporting veterans, effectively differentiates brands and fosters customer loyalty.
Deep dives
The Future of Live Social Shopping
Live social shopping is emerging as a pivotal trend in the retail landscape, with a significant potential for growth, particularly on platforms like TikTok. The speaker emphasizes that live streams will comprise a notable percentage of content seen in users' feeds in the coming years, reflecting a shift in consumer behavior towards real-time purchasing experiences. By drawing on successful examples of live selling, such as events happening in-studio where items like trading cards are showcased and sold directly, the importance of staying ahead of these trends is clear. This evolution highlights the consumer's desire for exclusive, immediate access to products, making it an opportune investment area for brands.
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