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Business 🤝 Values | Bear Handlon Co-Founder of Born Primitive

The GaryVee Audio Experience

CHAPTER

Honoring Legacy: The Power of Values in Branding

This chapter delves into the strategy of positioning a brand by aligning with consumer values, using a commemorative shoe for D-Day as a key example. The speaker stresses the importance of assertive marketing and connecting with consumers through meaningful contributions to significant causes.

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