

Bear Handlon: Veteran, Co-Founder/CEO of Born Primitive
10 snips Nov 8, 2023
Former Navy SEAL officer, Bear Handlon, co-founder and CEO of Born Primitive, shares his journey to founding the company, his experiences with Seal Team Two, and the challenges of starting a merch business. He reflects on the importance of mentorship, shares stories from World War II veterans, and discusses the brand expansion of Born Primitive.
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Born Primitive's Origin Story
- Born Primitive started from a fluke idea to solve bruising from Olympic weightlifting moves.
- Bear made compression shorts with a sewn pad, which gained interest and led to prototyping and self-education on supply chains.
Discovering CrossFit by Chance
- Bear stumbled into CrossFit after seeing friends improve their mile times by doing it at night.
- He joined a competitive gym, soon making the regionals team and competing at the CrossFit Games in 2013.
Early Military Physical Challenges
- Bear experienced an initial fitness challenge at OCS due to conditioning rules but quickly regained shape before BUD/S.
- The first rigorous run at BUD/S eliminated half the class, but he was determined to succeed despite setbacks.