Baba Shiv

Baba Shiv, a renowned neuroscientist and professor at Stanford, dives into the compelling interplay between emotion and decision-making. He explains the 'Ikea effect', where personal investment enhances our attachment to ideas. The discussion emphasizes the importance of authenticity over perfection in communication, advocating for emotional engagement over rationality. Listeners gain practical strategies to manage stress and foster collaboration, reminding us that effective communication is not just about delivering a message, but connecting on an emotional level.

Baba Shiv, a Stanford Marketing Professor, dives into the powerful ways emotions influence our decisions and interactions. He reveals that a staggering 90-95% of our choices are driven by emotional processes, often unconsciously. Shiv underscores the significance of understanding your audience and giving them space to express themselves, enhancing ownership of ideas. The discussion also touches on how authentic communication and even embracing imperfection can significantly improve conversational effectiveness, enriching both personal and professional connections.

In this engaging discussion, Baba Shiv, a behavioral economist and Professor of Marketing, delves into the importance of cultivating a risk-tolerant mindset in turbulent times. He contrasts fear-driven and opportunity-driven mindsets, emphasizing how a focus on innovation can lead to success when competitors hesitate. Shiv highlights the adaptability and resourcefulness of entrepreneurs in emerging economies. He also stresses the value of restorative practices like sleep and meditation for effective leadership and resilient decision-making.

Discover how emotions play a crucial role in decision-making process with insights from Professor Baba Shiv. Uncover the power of embracing artistic thinking and the impact of emotions on confidence in decision-making. Explore the blend of science and art in leadership for effective decision-making outcomes.

Baba Shiv, a marketing professor, dives into the interplay of reason and emotion in decision-making, revealing his own 'irrational' journey in understanding choices. Meanwhile, Mohammad Akbarpour, an economics professor, shares his transition from engineering to exploring market design, motivated by a blend of mathematics and human behavior. Both guests challenge traditional assumptions in their fields, highlighting how personal experiences fuel their research and insights into complex issues like authority and economic disparity.