In one of our most popular episodes, professor of Marketing Baba Shiv shares his research on how emotions affect decision making. Knowing this, and applying techniques to help guide our audience through information and emotion, can help us make our messages stick. In this best-of episode we've included extra audio from Matt Abrahams's conversation with Shiv from November of 2020 that touches on how to best approach writing emails.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Become a Faster Smarter Supporter by joining TFTS Premium.Take advantage of our Sponsor offer from Superhuman

“Something like 90 to 95% of our decisions and behaviors are constantly being shaped the non-consciously by emotional brain system.” In this episode of Think Fast, Talk Smart, Professor of Marketing Baba Shiv sits down with lecturer and host Matt Abrahams to share his research on how emotions affect our, and our audience’s, decision making. “You’ve got to pay careful attention to the audience that you’re talking to and allow the person to talk,” Shiv says. “Allow the person to talk because then, the person has ownership of the idea.” Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn ********Become a Faster Smarter Supporter by joining TFTS Premium.Take advantage of our Sponsor offer from Superhuman

In this engaging discussion, Baba Shiv, a behavioral economist and Professor of Marketing, delves into the importance of cultivating a risk-tolerant mindset in turbulent times. He contrasts fear-driven and opportunity-driven mindsets, emphasizing how a focus on innovation can lead to success when competitors hesitate. Shiv highlights the adaptability and resourcefulness of entrepreneurs in emerging economies. He also stresses the value of restorative practices like sleep and meditation for effective leadership and resilient decision-making.

Discover how emotions play a crucial role in decision-making process with insights from Professor Baba Shiv. Uncover the power of embracing artistic thinking and the impact of emotions on confidence in decision-making. Explore the blend of science and art in leadership for effective decision-making outcomes.

Baba Shiv, a marketing professor, dives into the interplay of reason and emotion in decision-making, revealing his own 'irrational' journey in understanding choices. Meanwhile, Mohammad Akbarpour, an economics professor, shares his transition from engineering to exploring market design, motivated by a blend of mathematics and human behavior. Both guests challenge traditional assumptions in their fields, highlighting how personal experiences fuel their research and insights into complex issues like authority and economic disparity.