Think Fast Talk Smart: Communication Techniques 24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
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Nov 20, 2020 Baba Shiv, a Stanford Marketing Professor, dives into the powerful ways emotions influence our decisions and interactions. He reveals that a staggering 90-95% of our choices are driven by emotional processes, often unconsciously. Shiv underscores the significance of understanding your audience and giving them space to express themselves, enhancing ownership of ideas. The discussion also touches on how authentic communication and even embracing imperfection can significantly improve conversational effectiveness, enriching both personal and professional connections.
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Emotion-Driven Decisions
- Emotions heavily shape human decisions, not reason.
- Prioritize the emotional brain in communication, appealing to feelings.
Time-of-Day Communication
- Consider time of day; mornings are better for new ideas (type 2 mindset).
- Afternoons suit comfort and familiarity (type 1 mindset).
IKEA Effect and Prototypes
- The "IKEA effect" demonstrates that investment increases value perception.
- Rough prototypes invite collaboration, while polished ones attract criticism.