Think Fast Talk Smart: Communication Techniques
24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
Nov 20, 2020
Baba Shiv, a Stanford Marketing Professor, dives into the powerful ways emotions influence our decisions and interactions. He reveals that a staggering 90-95% of our choices are driven by emotional processes, often unconsciously. Shiv underscores the significance of understanding your audience and giving them space to express themselves, enhancing ownership of ideas. The discussion also touches on how authentic communication and even embracing imperfection can significantly improve conversational effectiveness, enriching both personal and professional connections.
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Quick takeaways
- Emotions heavily influence decision-making processes, with about 90-95% driven by the emotional brain system.
- Adapting communication strategies to audience mindsets, either risk-averse or opportunity-seeking, can enhance effectiveness.
Deep dives
Understanding the Role of Emotions in Communication
When it comes to communication, emotions play a significant role in shaping human decisions and behaviors. Research suggests that about 90-95% of our decisions are influenced by the emotional brain system rather than reason. While rational arguments are commonly used in persuasion efforts, it is crucial to prioritize appealing to the emotional brain first. Recognizing whether an individual is in a risk-averse or opportunity-seeking mindset can guide effective communication strategies.
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