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Think Fast Talk Smart: Communication Techniques
24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
Nov 20, 2020
23:05
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Quick takeaways
- Emotions heavily influence decision-making processes, with about 90-95% driven by the emotional brain system.
- Adapting communication strategies to audience mindsets, either risk-averse or opportunity-seeking, can enhance effectiveness.
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Understanding the Role of Emotions in Communication
When it comes to communication, emotions play a significant role in shaping human decisions and behaviors. Research suggests that about 90-95% of our decisions are influenced by the emotional brain system rather than reason. While rational arguments are commonly used in persuasion efforts, it is crucial to prioritize appealing to the emotional brain first. Recognizing whether an individual is in a risk-averse or opportunity-seeking mindset can guide effective communication strategies.
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