If/Then

Why I Research: Findings Fueled by the Head and the Heart

Sep 25, 2024
Baba Shiv, a marketing professor, dives into the interplay of reason and emotion in decision-making, revealing his own 'irrational' journey in understanding choices. Meanwhile, Mohammad Akbarpour, an economics professor, shares his transition from engineering to exploring market design, motivated by a blend of mathematics and human behavior. Both guests challenge traditional assumptions in their fields, highlighting how personal experiences fuel their research and insights into complex issues like authority and economic disparity.
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