
If/Then
How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.
Latest episodes

6 snips
Jun 25, 2025 • 30min
Culture Still Eats Strategy For Breakfast
Michele Gelfand, a Stanford Professor of Organizational Behavior and author of "Rule Makers, Rule Breakers," explores the influence of cultural norms on our lives. She discusses the crucial balance between 'tight' and 'loose' cultures, arguing that effective strategies must consider these ingrained norms. Gelfand shares insights on how culture shapes everything from politics to parenting and emphasizes the need for cultural intelligence in teams. She also touches on the surprising stress that can come from enjoying life's simple pleasures.

8 snips
Jun 11, 2025 • 28min
The AI Prescription for Healthcare
Mohsen Bayati, the Carl and Marilynn Thoma Professor of Operations, Information & Technology at Stanford Graduate School of Business, dives into the transformative potential of AI in healthcare. He discusses the critical challenges of trust, privacy, and data quality that must be addressed for effective integration. Bayati emphasizes the necessity of human oversight and safety measures to mitigate risks, while also urging patience in adopting these innovative technologies. He provides a thought-provoking look at the future of AI in medicine.

May 28, 2025 • 27min
Designing the AI Organization
Amir Goldberg, a Stanford professor specializing in organizational behavior, dives into the future of AI in business. He emphasizes understanding AI's capabilities rather than just its implementation. Goldberg discusses the necessity of fostering innovation by overcoming cultural barriers and adapting to a data-driven environment. He warns that while many organizations are riding the AI wave, some are heading for disaster. Listeners gain insights on harnessing AI effectively to remain competitive in the evolving landscape.

May 14, 2025 • 30min
What Happened to the Middle?
Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work. In this episode, Malhotra explores rising distrust, shifting political identities, and what these changes mean for individuals — and businesses. Plus, the billion-dollar question: “Is Trump creating a movement that is separate from himself or is it identified with himself?” Malhotra asks. “It remains to be seen.”Is there a political question you’d like us to explore? Email us at ifthenpod@stanford.edu.This episode was recorded on December 18, 2024.Related Content:Neil Malhotra faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/neil-malhotraA Surprising Discovery About Facebook’s Role in Driving PolarizationPulling Back From Polarization: How Business Leaders Can Step Up10 Tips for Tackling Political Polarization in the Workplace and BeyondHow the Supreme Court’s Abortion Ruling Played in the Court of Public OpinionIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 30, 2025 • 26min
Small Business, Big Impact
Sridhar Narayanan, a professor of marketing at Stanford Graduate School of Business, studies how small businesses operate and why they’re so important, especially in the developing world. “Modernizing small businesses will have a profound impact on economies worldwide in many ways,” he says. In this episode of If/Then, Narayanan explains why so many retailers still rely on cash, how modernization can boost revenue, and what these patterns reveal about credit access, trust in institutions, and global economic development.Have you modernized a small business or did you choose to stick with what was already working? Tell us your story at ifthenpod@stanford.edu.This episode was recorded on November 5, 2024.Related Content:Sridhar Narayanan faculty profileUpgrades Can Help Mom-and-Pop Stores Compete with Big RetailFrom Instinct to Insight: Crafting an Intentional Sales StrategyWith “Retargeted” Advertising, Sooner Is Better Than LaterIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 16, 2025 • 28min
Could Financial Literacy Change the World?
Annamaria Lusardi, a finance professor and advocate for financial literacy, discusses the staggering lack of global financial knowledge, with only a third of people being financially literate. She emphasizes the importance of teaching money management from a young age, likening it to preventative care. Lusardi highlights how early education can prevent personal and economic crises, propel workplace productivity, and empower communities, especially for first-generation students. Her call to action? Integrate financial education into schools to transform lives and futures.

Apr 2, 2025 • 25min
Adapting To Massive Technological Change
Susan Athey, a professor of Economics of Technology at Stanford, dives into the future of work amidst rampant technological change. She explores insights from a study on 22,000 Swedish workers, revealing who bounces back after layoffs. Athey discusses how small design tweaks can lead to significant societal shifts. The conversation also touches on AI's transformative potential in hiring and healthcare, emphasizing the importance of supportive policies to ensure technology benefits all workers and minimizes social disparities.

8 snips
Mar 19, 2025 • 26min
Think You Know Yourself? Think Again.
Brian Lowery, the Walter Kenneth Kilpatrick Professor of Organizational Behavior at Stanford, discusses the fluid nature of identity and how it's shaped by interactions with others. He argues that our self-perception evolves based on our relationships, and recognizing this can transform how we navigate challenges at home and work. Lowery emphasizes the power of collaboration and trust in leadership, and how understanding our collective identities can help bridge divides in a polarized society. Embrace the terrifying yet exciting potential of change!

Mar 5, 2025 • 25min
How Taxes Influence Innovation
In this conversation, Rebecca Lester, an associate professor of accounting at Stanford Graduate School of Business, dives into how tax incentives shape innovation and business strategy. She highlights how subtle policy changes can drive monumental decisions in R&D and investment. From clean energy advancements to the impacts of tariffs, the discussion reveals the ripple effects of tax policy on global competition and economic growth. Lester emphasizes the importance of crafting effective tax strategies that align with future innovation needs.

Feb 19, 2025 • 26min
The Hidden Power of Geoeconomics
Matteo Maggiori, Moghadam Family Professor of Finance at Stanford, dives deep into the world of geoeconomics and financial power. He discusses how the U.S. dollar maintains its dominance, while China seeks alternatives to challenge its supremacy. Maggiori explores historical instances of economic influence driving political decisions, from the Medici's banking strategies to modern U.S.-China tensions. He highlights the complexities of global finance and the need for countries to navigate these financial networks carefully in an increasingly multipolar world.