

If/Then
Stanford GSB
How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.
Episodes
Mentioned books

11 snips
Aug 27, 2025 • 56min
View From The Top: “Lisa Su Is Still Curious About How Things Work”
Lisa Su, the dynamic Chair and CEO of AMD, shares her remarkable journey from a first-generation immigrant to a tech leader. She talks about the importance of curiosity and lifelong learning, emphasizing that mentorship shaped her path. The conversation dives into AMD's innovative culture and the challenges posed by global geopolitics in the semiconductor industry. Su also sheds light on the strategic shift towards AI, balancing technological advancement with compliance, and offers insights into the competition between hardware giants like AMD and NVIDIA.

31 snips
Aug 13, 2025 • 16min
The Joy of Discovery and Why Research Matters
Deborah H. Gruenfeld, a senior associate dean and professor at Stanford Graduate School of Business, explores the profound impact of academic research on organizations and individuals. She emphasizes how research provides reliable tools to understand truths beyond personal experiences. Topics include the vital role of interdisciplinary approaches in business and how leadership shapes cultural dynamics. Gruenfeld also discusses the significance of untapped research areas like gendering in technology and celebrates the joy of discovery and continuous learning.

Jul 30, 2025 • 34min
The Future of Everything: "The Future of Motivation"
Szu-chi Huang, an associate professor of marketing at Stanford, sheds light on sustaining motivation across various contexts. She dives into the different phases of motivation and shares practical strategies to maintain focus during the challenging middle stages of goal pursuit. Huang also discusses the impact of social dynamics, such as peer support, on motivation. Additionally, she touches on how AI could potentially enhance motivation, balancing technology with the essential human element of empathy in our journeys.

Jul 9, 2025 • 24min
Think Fast, Talk Smart: "Ambiguity to Action: Tensions and Trade-Offs of Leadership and Communication"
Rob Siegel, a venture investor and Stanford Graduate School of Business instructor, discusses navigating leadership amid chaos. He emphasizes that leadership thrives on embracing ambiguity rather than avoiding it. Siegel shares strategies for communicating effectively during uncertainty, such as preparation for spontaneous moments and fostering trust through candid dialogue. He highlights the dualities leaders face, balancing immediate needs with long-term goals, and underscores the importance of empathy and authentic communication in inspiring teams.

8 snips
Jun 25, 2025 • 30min
Culture Still Eats Strategy For Breakfast
Michele Gelfand, a Stanford Professor of Organizational Behavior and author of "Rule Makers, Rule Breakers," explores the influence of cultural norms on our lives. She discusses the crucial balance between 'tight' and 'loose' cultures, arguing that effective strategies must consider these ingrained norms. Gelfand shares insights on how culture shapes everything from politics to parenting and emphasizes the need for cultural intelligence in teams. She also touches on the surprising stress that can come from enjoying life's simple pleasures.

8 snips
Jun 11, 2025 • 28min
The AI Prescription for Healthcare
Mohsen Bayati, the Carl and Marilynn Thoma Professor of Operations, Information & Technology at Stanford Graduate School of Business, dives into the transformative potential of AI in healthcare. He discusses the critical challenges of trust, privacy, and data quality that must be addressed for effective integration. Bayati emphasizes the necessity of human oversight and safety measures to mitigate risks, while also urging patience in adopting these innovative technologies. He provides a thought-provoking look at the future of AI in medicine.

12 snips
May 28, 2025 • 27min
Designing the AI Organization
Amir Goldberg, a Stanford professor specializing in organizational behavior, dives into the future of AI in business. He emphasizes understanding AI's capabilities rather than just its implementation. Goldberg discusses the necessity of fostering innovation by overcoming cultural barriers and adapting to a data-driven environment. He warns that while many organizations are riding the AI wave, some are heading for disaster. Listeners gain insights on harnessing AI effectively to remain competitive in the evolving landscape.

May 14, 2025 • 30min
What Happened to the Middle?
Neil Malhotra, the Edith M. Cornell professor of political economy at Stanford Graduate School of Business, aims to identify the nature of our tumultuous political moment in his work. In this episode, Malhotra explores rising distrust, shifting political identities, and what these changes mean for individuals — and businesses. Plus, the billion-dollar question: “Is Trump creating a movement that is separate from himself or is it identified with himself?” Malhotra asks. “It remains to be seen.”Is there a political question you’d like us to explore? Email us at ifthenpod@stanford.edu.This episode was recorded on December 18, 2024.Related Content:Neil Malhotra faculty profile: https://www.gsb.stanford.edu/faculty-research/faculty/neil-malhotraA Surprising Discovery About Facebook’s Role in Driving PolarizationPulling Back From Polarization: How Business Leaders Can Step Up10 Tips for Tackling Political Polarization in the Workplace and BeyondHow the Supreme Court’s Abortion Ruling Played in the Court of Public OpinionIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 30, 2025 • 26min
Small Business, Big Impact
Sridhar Narayanan, a professor of marketing at Stanford Graduate School of Business, studies how small businesses operate and why they’re so important, especially in the developing world. “Modernizing small businesses will have a profound impact on economies worldwide in many ways,” he says. In this episode of If/Then, Narayanan explains why so many retailers still rely on cash, how modernization can boost revenue, and what these patterns reveal about credit access, trust in institutions, and global economic development.Have you modernized a small business or did you choose to stick with what was already working? Tell us your story at ifthenpod@stanford.edu.This episode was recorded on November 5, 2024.Related Content:Sridhar Narayanan faculty profileUpgrades Can Help Mom-and-Pop Stores Compete with Big RetailFrom Instinct to Insight: Crafting an Intentional Sales StrategyWith “Retargeted” Advertising, Sooner Is Better Than LaterIf/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 16, 2025 • 28min
Could Financial Literacy Change the World?
Annamaria Lusardi, a finance professor and advocate for financial literacy, discusses the staggering lack of global financial knowledge, with only a third of people being financially literate. She emphasizes the importance of teaching money management from a young age, likening it to preventative care. Lusardi highlights how early education can prevent personal and economic crises, propel workplace productivity, and empower communities, especially for first-generation students. Her call to action? Integrate financial education into schools to transform lives and futures.