

Adam Zeman
Honorary Fellow, Centre for Clinical Brain Sciences, at the University of Edinburgh in Scotland. Author of 'The Shape of Things Unseen: A New Science of Imagination'.
Top 5 podcasts with Adam Zeman
Ranked by the Snipd community

26 snips
Jun 23, 2025 • 49min
How to Quickly Change What Matters & What Happens Inside Your Imagination
In this enlightening discussion, Richard Wiseman, a UK psychology professor and author, shares rapid strategies for personal transformation and tackling psychological issues. Adam Zeman, an honorary fellow at the University of Edinburgh and an expert on imagination, reveals how our daydreams and mind-wandering can consume half our day. They delve into the science behind brain freeze, the importance of gratitude over material goods for happiness, and the complex nature of imagination that shapes our lives and creativity.

8 snips
Jan 10, 2023 • 43min
The Case of the Blind Mind's Eye
Close your eyes and think of a giraffe. Can you see it? I mean, *really* see it - in rich, vivid detail? If not - you aren’t alone!
We’ve had scores of messages from listeners who report having a ‘blind mind’s eye’. They don’t see mental images at all and they want to know why. Jude from Perth wants to know what makes her brain different, and Diane from Scotland wonders whether it affectes her ability to remember family holidays.Our sleuths learn that this is a condition recently termed ‘aphantasia’. They meet the chap who came up with the name, Professor Adam Zeman, a neurologist from the University of Exeter, and quiz him on the brain mechanisms behind this mystery.
Professor Julia Simner - a psychologist who, herself, doesn’t see mental images - shares the surprising research into how aphants differ slightly from others in a range of cognitive skills. We also hear about the world class artists and animators who can’t visualise - but can create beautiful, imaginary worlds.
Philosophy professor Fiona Macpherson from the University of Glasgow, deepens the mystery: perhaps this largely hidden phenomenon is behind some of the most profound disagreements in the history of psychology. Our mental experiences are all very different - maybe that’s why thinkers have come up with such different theories about how our minds work.
Search for the “VVIQ” or Vividness of Visual Imagery questionnaire to take the test yourself. Look for “The Perception Census” to take part in this massive online study of perceptual variation. And look up the 'Aphtantasia Network' if you're curious to find out more.Presenters: Hannah Fry and Adam Rutherford
Contributors: Professor Adam Zeman, Professor Julia Simner, Professor Fiona Macpherson
Producer: Ilan Goodman

Oct 29, 2025 • 49min
‘Exploring Imagination’ with Adam Zeman
Adam Zeman, a renowned neurologist and author, dives deep into the world of imagination. He explores how imagination allows us to transcend time, reflecting on past experiences and envisioning the future. Zeman discusses the fascinating spectrum of imagery from aphantasia to hyperphantasia and its implications on creativity and leadership. He emphasizes the importance of intentional imagination in organizations, daydreaming as a pathway to innovation, and the necessity of nurturing creative environments, especially in an era increasingly influenced by automation.

Jan 31, 2025 • 1h 2min
Neuroscientist Adam Zeman - The New Science of Imagination
Join Adam Zeman, a Professor of Cognitive and Behavioral Neurology at the University of Exeter, as he reveals the fascinating science behind imagination. He discusses how imagination is our default state, influencing our thoughts and actions daily. Zeman explores intriguing concepts like aphantasia, the mind's eye, and the unconscious mechanics of creativity. He highlights how various experiences shape our imagination and creativity, as well as the interplay between art and science. Discover the transformative power of imagination in our lives!

Dec 30, 2024 • 42min
Human intelligence and imagination
In this engaging discussion, award-winning novelist Naomi Alderman delves into the messy magic of human thinking, sharing insights from her series on creativity and innovation. Neurologist Adam Zeman explores the latest scientific findings on imagination and its crucial role in human cognition. Historian Michelle Aroney highlights the fascinating art of divination, showcasing how various cultures historically sought certainty through mysterious practices. Together, they unveil the complexities of human intelligence and the profound influence of imagination on our lives.


