Adam Zeman

In this enlightening discussion, Richard Wiseman, a UK psychology professor and author, shares rapid strategies for personal transformation and tackling psychological issues. Adam Zeman, an honorary fellow at the University of Edinburgh and an expert on imagination, reveals how our daydreams and mind-wandering can consume half our day. They delve into the science behind brain freeze, the importance of gratitude over material goods for happiness, and the complex nature of imagination that shapes our lives and creativity.

Close your eyes and think of a giraffe. Can you see it? I mean, *really* see it - in rich, vivid detail? If not - you aren’t alone! We’ve had scores of messages from listeners who report having a ‘blind mind’s eye’. They don’t see mental images at all and they want to know why. Jude from Perth wants to know what makes her brain different, and Diane from Scotland wonders whether it affectes her ability to remember family holidays.Our sleuths learn that this is a condition recently termed ‘aphantasia’. They meet the chap who came up with the name, Professor Adam Zeman, a neurologist from the University of Exeter, and quiz him on the brain mechanisms behind this mystery. Professor Julia Simner - a psychologist who, herself, doesn’t see mental images - shares the surprising research into how aphants differ slightly from others in a range of cognitive skills. We also hear about the world class artists and animators who can’t visualise - but can create beautiful, imaginary worlds. Philosophy professor Fiona Macpherson from the University of Glasgow, deepens the mystery: perhaps this largely hidden phenomenon is behind some of the most profound disagreements in the history of psychology. Our mental experiences are all very different - maybe that’s why thinkers have come up with such different theories about how our minds work. Search for the “VVIQ” or Vividness of Visual Imagery questionnaire to take the test yourself. Look for “The Perception Census” to take part in this massive online study of perceptual variation. And look up the 'Aphtantasia Network' if you're curious to find out more.Presenters: Hannah Fry and Adam Rutherford Contributors: Professor Adam Zeman, Professor Julia Simner, Professor Fiona Macpherson Producer: Ilan Goodman

Join Adam Zeman, a Professor of Cognitive and Behavioral Neurology at the University of Exeter, as he reveals the fascinating science behind imagination. He discusses how imagination is our default state, influencing our thoughts and actions daily. Zeman explores intriguing concepts like aphantasia, the mind's eye, and the unconscious mechanics of creativity. He highlights how various experiences shape our imagination and creativity, as well as the interplay between art and science. Discover the transformative power of imagination in our lives!