The Evolving Leader

‘Exploring Imagination’ with Adam Zeman

Oct 29, 2025
Adam Zeman, a renowned neurologist and author, dives deep into the world of imagination. He explores how imagination allows us to transcend time, reflecting on past experiences and envisioning the future. Zeman discusses the fascinating spectrum of imagery from aphantasia to hyperphantasia and its implications on creativity and leadership. He emphasizes the importance of intentional imagination in organizations, daydreaming as a pathway to innovation, and the necessity of nurturing creative environments, especially in an era increasingly influenced by automation.
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INSIGHT

Imagination As A Core Human Capacity

  • Imagination lets us detach from the here and now to recall, anticipate and enter virtual worlds.
  • Adam Zeman argues this capacity is a fundamental, distinctive human trait that shapes much of our lives.
INSIGHT

Imagery Exists On A Wide Spectrum

  • Imagery vividness ranges from aphantasia (no visual mind's eye) to hyperphantasia (images as vivid as perception).
  • Zeman notes about 4% of people report no visual imagery and others experience image realism that can blur memory and imagination.
INSIGHT

Brain Signatures Differentiate Imagery Types

  • Physiological and neural differences accompany imagery extremes, e.g., pupil constriction during vivid imagination.
  • Connectivity and overlap between imagery and perception differ between people with vivid imagery and those with thin imagery.
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