The Carey Nieuwhof Leadership Podcast CNLP 560 | Erwin McManus on Why the Future Belongs to Communicators, The Seven Frequencies of Communication, The Dawn of Fast Learning and What it Means for Communicators
26 snips
Mar 28, 2023 AI Snips
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Mosaic's Church Transformation
- Erwin McManus recreated a church culture by blending a conventional service with an innovative evening experience targeting cultural outliers.
- This approach grew Mosaic, reaching younger, diverse audiences disconnecting from traditional church formats.
Communication Style and Audience
- Most American churches attract linear, concrete thinkers needing straightforward communication.
- Cultural innovators require abstract, intuitive communication that challenges traditional church messaging.
The Dawn of Fast Learning
- Modern culture learns rapidly and demands faster information processing, not necessarily a shorter attention span.
- Communicators must distill information quickly to meet audience expectations shaped by fast-learning media like TikTok.