The Land Investing Business Secrets Let’s Be Honest, Land: From Hiring to Profits (Podcast Ep#147)
Oct 23, 2025
Clay Hepler, a seasoned land investor and coach, dives into the nitty-gritty of scaling land businesses with Jessey. He emphasizes the importance of strategic hiring to avoid burnout and the traps of emotional decision-making. Clay discusses how to achieve 'escape velocity' in business and focuses on understanding net profit over gross revenue. He also breaks down effective marketing strategies, advising on realistic ROI expectations. Plus, he introduces the Landman Challenge, geared towards helping entrepreneurs implement solid business practices.
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Focus On Your Unique Ability
- Clay says fun in business comes from focusing on your unique ability rather than grinding endlessly.
- He argues businesses should reflect the founder's strengths to create real value and avoid burnout.
Earn Escape Velocity Before Scaling
- Treat early business growth like building a habit: the first phase is the hardest but creates escape velocity.
- Build KPIs, systems, and a core team before expecting growth to become easier and enjoyable.
Hire For Constraints, Not Comfort
- Hire to remove the actual constraint on your calendar, not to soothe emotional discomfort.
- Allocate capital to roles that buy back your time and let you focus on your highest-return work.
