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The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054

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Nov 21, 2024

Guest

Clay Hebert

Clay Hebert, a keynote speaker and marketing strategist, discusses how to craft meaningful introductions that resonate. He critiques the traditional elevator pitch, introducing the 'verb-their-noun' formula for impactful communication. Clay emphasizes the power of storytelling and clarity, providing strategies to avoid jargon and create referable connections. He also explores the role of engaging branding and dynamic language in networking, showing how to transform your message from 'I' to 'you' for better engagement.

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Transcript

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Episode notes

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ADVICE

Killing the Elevator Pitch

Replace the traditional elevator pitch with a "perfect intro".
Focus on creating genuine human connections rather than pitching.

insights

INSIGHT

Myths of Introductions

Introductions should focus on who you help, not on you.
Prioritizing completeness and accuracy makes intros boring, not effective.

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ADVICE

Prioritizing Connection

Design your introduction to create real human connection.
Connection precedes any desired outcome, like sales or networking.

Get the Snipd Podcast app to discover more snips from this episode

Rethinking Business Introductions

02:13 • 14min

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The Art of Storytelling in Idea Dissemination

16:42 • 9min

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Tailoring Your Professional Identity

25:44 • 2min

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The Art of Clear Communication

27:20 • 7min

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The Power of Engaging Branding

33:58 • 16min

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Elevating Networking Through Creative Business Cards

50:00 • 2min

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Transforming Messaging: From 'I' to 'You'

51:55 • 3min

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Atomic Habits

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I Am a Creator

Clay Hebert

In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.

Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections.

Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business.

Timestamps:

00:00 Introduction

00:58 Top Mistakes to Avoid in Your Introductions

02:44 3 Common Myths About Introductions Debunked

02:56 Myth 1: Why Introductions Shouldn't Be About You

03:24 Myth 2: Why "Completeness" Hurts Your Intro

04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros

05:19 How to Create Human Connection in Your Introductions

08:06 The Ultimate Formula for Crafting a Perfect Introduction

11:50 The Verb-Their-Noun Formula for Strong Introductions

16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories