Where We Buy: Retail Real Estate with James Cook Tech in Retail Real Estate: Connecting the Dots - Where We Buy #344
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Jul 25, 2025 
Mickey Papillon, who heads tech strategy for Irvine Company, shares insights on how technology transforms the shopping experience. He delves into the integration of EV charging stations in shopping centers to attract customers. The discussion also revolves around AI's role in enhancing retail operations and customer engagement. Furthermore, he highlights the significance of mobility data in understanding consumer behavior and improving tenant relationships, as well as the growing trend of robotics in retail environments to streamline operations.
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Personal EV Experience Impacts Strategy
- Mickey Papillon shares his personal passion for electric vehicles and experience with four EVs.
- He discusses how EV charging integrates with shopping center strategy and customer experience.
EV Charger Placement and Speed Advice
- Place EV chargers conveniently but not in front-row parking to avoid ICEing by non-EVs.
- Choose charger speed based on shopping center type and average customer dwell time.
Train Employees on Effective AI Use
- Train employees on building effective AI prompts to get quality outputs.
- Treat AI as a tool requiring context and instruction, not just a search engine.