Tech in Retail Real Estate: Connecting the Dots - Where We Buy #344
Where We Buy: Retail Real Estate with James Cook
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Harnessing Mobility Data in Retail Real Estate
This chapter explores the pivotal role of mobility data in the retail real estate sector, shifting focus from traditional metrics to mobile phone analytics. It addresses the challenges and opportunities of tracking consumer behavior and foot traffic, while emphasizing the need for accurate data to enhance decision-making and improve tenant relationships. Additionally, it discusses technological innovations that optimize shopping experiences and increase operational efficiency in shopping centers.
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