This Week in Startups Whoop CEO Will Ahmed on the “Quantified Self” movement, product design & more | E1786
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Aug 1, 2023 
Will Ahmed, Founder and CEO of Whoop, discusses the transformative power of the "Quantified Self" movement and the innovative features that set Whoop's wearable tech apart. He delves into the challenges of transitioning to a subscription model and competing against giants like Amazon. Ahmed also shares insights on the complexities of measuring workout strain and the growing importance of health data in achieving personal wellness goals. The conversation highlights the evolution of health tracking, emphasizing engagement strategies that appeal to both elite athletes and fitness enthusiasts.
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Whoop's Focus
- Whoop focuses on health improvement and performance by collecting and simplifying vast amounts of health data.
- It collects significantly more data than typical fitness trackers and distills it into actionable insights.
Inconsistent Heart Rate Tracking
- Jason Calacanis discusses inconsistent heart rate tracking on Apple Watch, especially during varied exercises.
- Will Ahmed explains Whoop's advantage, starting with elite athletes, ensured accurate readings in diverse conditions and rigorous validation.
Whoop's Subscription Model
- Whoop switched to a subscription model for several reasons, including higher perceived value and continuous improvement.
- This model allows for regular software updates and feature additions, like the stress monitor and strength trainer.