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Whoop CEO Will Ahmed on the “Quantified Self” movement, product design & more | E1786

This Week in Startups

CHAPTER

Resilience in the Face of Competition

This chapter explores the innovative business strategies of a health-focused company that thrives on rapid feature releases and a recurring revenue model. It highlights the challenges faced when a major competitor entered the market, emphasizing the importance of resilience and a strong mission in the face of adversity. The discussion also touches on societal changes that have increased the awareness of health and sleep, leading to successful new strategies like free trials to enhance customer acquisition.

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