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Whoop CEO Will Ahmed on the “Quantified Self” movement, product design & more | E1786

This Week in Startups

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Evolving Fitness Tracking: From Elite Athletes to Everyday Motivation

This chapter explores the transformation of a fitness tracking product from catering exclusively to elite athletes to appealing to a wider audience of motivated users. It discusses the shift to a subscription model for ongoing engagement and the strategic decisions influenced by market trends and competitors.

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