Product Thinking
Episode 162: Product Roadmap: Building a Platform for the Next Decade with Craig Saldanha, Chief Product Officer at Yelp
Mar 13, 2024
Craig Saldanha, Chief Product Officer at Yelp, discusses user research, two-sided marketplaces, and future-proofing businesses with Melissa Perri. They delve into customer trust, Yelp's platform importance, and new product launches like 'Yelp Guaranteed' and AI search experiences. The discussion includes the significance of customer reviews, building quality connections in two-sided marketplaces, and the collaboration between user researchers and product managers.
41:17
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Quick takeaways
- Yelp differentiates from competitors through customer trust built on quality reviews.
- Balancing consumer and business priorities is essential for success in a two-sided marketplace like Yelp.
Deep dives
Focus on the Importance of Supporting Products as a Whole
Product management goes beyond day-to-day interactions with developers. It involves how organizations support products holistically, emphasizing systems, processes, and cultures to deliver value to customers.
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