Product Thinking Episode 162: Product Roadmap: Building a Platform for the Next Decade with Craig Saldanha, Chief Product Officer at Yelp
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Mar 13, 2024 Craig Saldanha, Chief Product Officer at Yelp, discusses user research, two-sided marketplaces, and future-proofing businesses with Melissa Perri. They delve into customer trust, Yelp's platform importance, and new product launches like 'Yelp Guaranteed' and AI search experiences. The discussion includes the significance of customer reviews, building quality connections in two-sided marketplaces, and the collaboration between user researchers and product managers.
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Craig's Yelp Story
- Craig Saldanha used Yelp to impress his wife by finding trendy restaurants.
- He even used it to identify dishes on menus, showcasing his personal connection to the product.
Yelp's Differentiation
- Yelp's passionate users write in-depth reviews, setting it apart from competitors.
- This detailed content builds customer trust and drives platform engagement.
Remote Onboarding
- When onboarding remotely, shadow key figures to gain organizational context.
- Codify the product culture and ethos through discussions and documentation.