Building Quality Connections in Two-Sided Marketplaces

The chapter explores the strategies and insights behind building two-sided marketplaces, with a focus on creating quality connections between consumers and local businesses. It emphasizes the importance of understanding the 'flywheel' concept and achieving win-win scenarios for both sides of the marketplace. The discussion highlights Yelp's mission of seamless interactions, the role of product managers in sustainable growth, and the significance of deeply understanding customer needs.