Craig Saldanha, Chief Product Officer at Yelp, discusses user research, two-sided marketplaces, and future-proofing businesses with Melissa Perri. They delve into customer trust, Yelp's platform importance, and new product launches like 'Yelp Guaranteed' and AI search experiences. The discussion includes the significance of customer reviews, building quality connections in two-sided marketplaces, and the collaboration between user researchers and product managers.

In this engaging discussion, Craig Saldanha, Chief Product Officer at Yelp, shares insights from his journey at both Yelp and Amazon. He unpacks how Yelp is evolving into an AI-powered platform, enhancing user experiences with features like AI-generated reviews. Saldanha emphasizes the crucial balance between trust and authenticity amid tech integration, alongside the challenges of scaling while preserving the platform's integrity. His perspective on navigating the dynamics of user-generated content in a digital marketplace offers valuable lessons for product management.