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Quick takeaways
- Qualitative research involves observation over conversation for gaining insights.
- Agile research integrates research into product development for quick decision-making based on insights.
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Qualitative Research Defined
Qualitative research, at its core, focuses on observation more than just talking with people. It involves watching how individuals behave in real-world scenarios to gain insights. While interacting with users and asking questions are important, the essence lies in observing and making decisions based on real behaviors and actions.
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