Do You Have Budget to Do Research?

If you have budget to do research, it usually means it's an important decision. But will you be able to get everything done? Are you an expert in the market that you need to explore? Do we have the bandwit to run around and talk to suppliers from six different countries about all these things? Ask yourself those three things, and that usually will help kind of figure out, should you do it yourself? Should you have an internal team do it, or should you partner with somebody outside of your organization?