How Would You Find Qualitative Research?

There's a lot that goes on behind the scenes o really set the foundation for any of the research that if we want to conduct. Qualitative research isn't about necessarily connecting with people and talking with people. It's watching what people actually do in real senarios. You can also develop empathy through observation. But asking questions, for me, just getting the next level deeper, clarifying your observations,. making sure that you understand what you've seen.