Creating Amazing Culture That Fulfills Owners, Engages Teams, & Drives Itself With Adam Robin, Jim Floyd, And Nathan Shields - PT Owners Club FB Live Event
Aug 22, 2023
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Learn how to create an amazing culture in your physical therapy business. The guests discuss developing habits and systems to align with core values and achieve desired outcomes. They emphasize the significance of clear communication and involve the team in activities that contribute to the culture. They also address challenges in maintaining productivity and value consistency, and highlight the importance of addressing toxic individuals within a team.
Clear communication of values and vision is vital for creating an amazing work culture.
Leaders must invest time in developing clarity on purpose and values to drive growth and fulfillment.
Addressing challenges and involving the team in shaping the culture leads to a sustainable and fulfilling work environment.
Deep dives
Importance of Culture and Leadership in Business
The podcast episode emphasizes the significance of culture and leadership in running a successful business. The speaker shares personal experiences of shifting focus from physical therapy to coaching the team on how to run a physical therapy company. The importance of having a clearly defined purpose and values is highlighted, as they play a crucial role in recruiting like-minded individuals and creating an amazing work culture. The role of the leader in setting the example and aligning the team with the vision is emphasized, as well as the need for regular communication, involvement, and empowerment of the staff to drive the culture.
Getting Clear on Purpose and Values for Business Success
The podcast episode emphasizes the importance of getting clear on purpose and values for business success. The speakers discuss how many business owners struggle with burnout and lack fulfillment because they are not clear on their purpose and how the business aligns with their personal goals. They talk about the need to invest time and energy in developing clarity on what the business stands for and the vision it wants to achieve. They emphasize the role of the leader in setting the example and creating a culture that drives growth and fulfillment for both the team and the business owner.
Addressing Challenges and Maintaining a Strong Culture
The podcast episode highlights the need for addressing challenges and maintaining a strong culture. The speakers discuss how overwhelming situations and burnout can result from a lack of clarity and focus on purpose. They emphasize the importance of having clear communication with the team and involving them in solving problems and shaping the culture. Strategies such as conducting surveys, involving staff in creating policies and procedures, and promoting shared responsibility are discussed as ways to build a sustainable and fulfilling work environment. The importance of aligning actions with values and ongoing introspection to ensure consistency with the company's purpose is also emphasized.
Finding clarity on purpose and values
One of the main insights from the podcast episode is the importance of finding clarity on purpose and values as a leader and as a company. The speaker emphasizes that having a clear purpose and values provides a story and a deeper motivation that goes beyond just professional success. By involving the team in the creation and development of the company's purpose and values, it becomes a collective effort that fosters a sense of family and creates a strong and inspiring culture. While the process of finding clarity on purpose and values may take time and evolve over time, it is crucial for creating a company that is aligned and where team members feel motivated and connected.
Living the purpose and values
The second main idea discussed in the podcast is the importance of actively implementing and living the company's purpose and values. It is not enough to simply define them and forget about them. The speaker suggests several ways to keep the purpose and values alive in the organization. These include incorporating them in every conversation, both one-on-one and in team meetings, making them top of mind, and aligning everyday actions with the values. The speaker also highlights the importance of hiring and firing based on the values, as well as regularly reviewing and revisiting the purpose and values to ensure they remain relevant and aligned with the company's growth and changing circumstances. By consistently applying and embodying the purpose and values, companies can create a positive and productive work environment where employees feel motivated and engaged.
How do PT owners generate a positive culture they can be proud of? A fun, exciting, and productive culture - something they always dreamed of upon opening their clinic. In this episode, Jim Floyd from Ascent PT, with Adam Robin and Nathan Shields from PT Owners Club Business Coaching, discuss how they created an amazing culture that fulfills owners' dreams and makes coming to work exciting. They discuss the power of developing habits and systems that amplify exposure to core values, enabling individuals to manifest the desired outcomes. Adam and Jim emphasize the significance of clearly communicating values and vision, helping others understand and align with the organization's goals and objectives. To get an idea of the exceptional culture of a PT business, watch this episode with Jim Floyd and Adam Robin.