Importance of Asking Follow-up Questions

Asking follow-up questions is key to extracting valuable insights during user interviews. By asking for specific examples or seeking clarification, you can delve deeper into the interviewee's experiences or opinions. This technique helps build rapport, encourages reflection, and uncovers underlying motivations or thought processes. It is essential to resist the temptation to provide possible answers or biases in the questions and instead allow for moments of silence, signaling that their responses are valued and allowing for long-form answers.