The Product Manager
How to Master User Interviews To Build More Lovable Products (with Steve Portigal)
Jan 24, 2024
In this episode, Hannah Clark is joined by Steve Portigal, User Research Consultant & Author of Interviewing Users: How to Uncover Compelling Insights (2nd Edition), to discuss the nuance involved in conducting user interviews, how to ask follow-up questions, and tips to manage unexpected responses.
39:34
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Quick takeaways
- Asking follow-up questions during user interviews helps uncover underlying motivations and thought processes.
- Crafting effective questions that focus on open-endedness and comparisons leads to more insightful user interview responses.
Deep dives
Importance of Asking Follow-up Questions
Asking follow-up questions is key to extracting valuable insights during user interviews. By asking for specific examples or seeking clarification, you can delve deeper into the interviewee's experiences or opinions. This technique helps build rapport, encourages reflection, and uncovers underlying motivations or thought processes. It is essential to resist the temptation to provide possible answers or biases in the questions and instead allow for moments of silence, signaling that their responses are valued and allowing for long-form answers.
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