6min chapter

The Product Manager cover image

How to Master User Interviews To Build More Lovable Products (with Steve Portigal)

The Product Manager

CHAPTER

Understanding and Addressing Bias in User Interviews

This chapter delves into the concept of bias in user interviews, emphasizing the need for interviewers to acknowledge and address their own biases to conduct effective research. The speakers provide practical suggestions and share a personal anecdote to highlight the importance of recognizing and challenging biases for better interview outcomes.

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