Marketecture: Get Smart. Fast. Episode 125: Serial Marketer David Berkowitz
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May 30, 2025 In this engaging conversation, David Berkowitz, a veteran marketer and founder of Serial Marketers and the AI Marketers Guild, unpacks the evolving role of community in marketing. He delves into how AI is reshaping creative work and expresses concerns about the future of entry-level marketing positions. The discussion also touches on Mountain’s IPO, the competitive landscape for small businesses, and the intriguing emergence of AI-powered media agencies like WPP Media, blending human insight with cutting-edge technology.
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Introvert to Community Leader
- David Berkowitz shares his journey from being introverted to leading vibrant marketing communities.
- He enjoys connecting people and witnessing community growth beyond his direct involvement.
Marketing's Diverse Camaraderie
- Marketing can be a lonely field, but marketers come from diverse backgrounds.
- This diversity creates a unique camaraderie among marketers in the trenches.
Purpose of Marketing Communities
- Serial Marketers focuses on marketers needing support and practical advice.
- AI Marketers Guild was created as a peer-led community to help marketers understand AI's impact.
