Mountain's IPO and the SMB Advertising Landscape

This chapter analyzes Mountain's recent IPO and its impressive initial valuation while scrutinizing its marketing strategies and customer classifications. It also discusses the competitive dynamics of the performance TV market, focusing on small to medium-sized businesses and the emerging potential of programmatic advertising.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app