Episode 125: Serial Marketer David Berkowitz
Marketecture: Get Smart. Fast.
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The Rise of AI-Powered Media: WPP Media's Launch and Implications
This chapter explores the emergence of WPP Media as a new AI-driven agency, merging previous GroupM entities to enhance media operations. The discussion highlights the synergy between human talent and advanced technology, underscoring the innovative integration of AI into traditional advertising practices.
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