Tourpreneur Tour Business Podcast
Always Be Pivoting!
Aug 28, 2022
Akila McConnell, founder of Unexpected Atlanta, discusses her impactful business pivots, revealing how virtual tours now make up 75% of her revenue. She shares her journey of creating experience boxes, shipping over 20,000 units annually. Akila dives into the importance of clear branding, strategic planning, and understanding market dynamics. Insights on navigating tough conversations within her team, defining a business’s end game, and conducting effective market research shed light on her entrepreneurial philosophy.
47:16
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Quick takeaways
- The pivot to virtual tours, making up 70% of revenue, highlights the necessity for adaptability in a changing market landscape.
- Rebranding as Unexpected Atlanta emphasized the importance of storytelling and a memorable identity to better connect with target customers.
Deep dives
The Shift to Virtual Tours
The transition to virtual tours has significantly transformed the business, now accounting for approximately 70% of total revenue compared to pre-pandemic levels. A strategic pivot led to a focus on B2B sales, capitalizing on the remote work trend among corporations seeking engaging team-building alternatives. Successful partnerships with major companies like Google and IBM highlight the effectiveness of this approach. This evolution emphasizes the importance of adaptability and recognizing emerging market opportunities for long-term growth.
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