

Always Be Pivoting!
Aug 28, 2022
Akila McConnell, founder of Unexpected Atlanta, discusses her impactful business pivots, revealing how virtual tours now make up 75% of her revenue. She shares her journey of creating experience boxes, shipping over 20,000 units annually. Akila dives into the importance of clear branding, strategic planning, and understanding market dynamics. Insights on navigating tough conversations within her team, defining a business’s end game, and conducting effective market research shed light on her entrepreneurial philosophy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Embracing Virtual Services: A Business Evolution
03:11 • 10min
Embracing Risks and Vision for Business Success
13:11 • 2min
Growth and Empowerment Through Experience Boxes
15:38 • 5min
The Journey of Rebranding: From Confusion to Uniqueness
20:48 • 5min
Rebranding and Growth Strategies in the Tour Business
25:36 • 18min
Understanding Customer Segments Through Strategic Communication
43:48 • 3min