Understanding Customer Segments Through Strategic Communication

In this second part of our interview with Akila McConnell of Unexpected Atlanta, Mitch Bach speaks with her on a wide range of topics, including:

• how virtual tours became 75% of her business, even after the pandemic
• how she's grown her experience box business to shipping 20,000+ units a year
• working with corporate clients
• doing a complete rebranding of a successful business
• finding your "zone of genius"
• understanding your business's end game, and crafting a business plan
• having difficult conversations with yourself and your team
• pricing and profit margins
• her top tip for conducting market research

...and much more!

**Tourpreneur+ members also get an extra 40 minutes of our interview, in which she covers how she trains and maintains her guide staff, and her top software pics for running a business!

More at tourpreneur.com/plus