Always Be Pivoting!
Tourpreneur Tour Business Podcast
Rebranding and Growth Strategies in the Tour Business
This chapter examines the risks and strategies of rebranding a tour business, detailing a successful gradual transition while maintaining customer loyalty. It highlights the importance of recognizing personal strengths, strategic hiring, and the significance of aligning business goals with financial management. The discussion also delves into challenges in pricing tours competitively and the necessity of storytelling in marketing to enhance perceived value.
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