Akila McConnell
The guest is the founder of Unexpected Atlanta and has successfully pivoted her business model.
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Aug 28, 2022 • 48min
Always Be Pivoting!
Akila McConnell, founder of Unexpected Atlanta, discusses her impactful business pivots, revealing how virtual tours now make up 75% of her revenue. She shares her journey of creating experience boxes, shipping over 20,000 units annually. Akila dives into the importance of clear branding, strategic planning, and understanding market dynamics. Insights on navigating tough conversations within her team, defining a business’s end game, and conducting effective market research shed light on her entrepreneurial philosophy.
