Scaling DevTools

Technical Advisory Boards - the most important action DevTools founders can take?

8 snips
Oct 10, 2025
Discover the power of Technical Advisory Boards (TAB) for DevTools founders. Learn how to structure one-on-one calls that focus on understanding user pain points rather than selling. Uncover techniques for effective recruiting and engagement, including using personalization and persistence. Get tips on analyzing feedback and refining your product narrative based on real user insights. Plus, find out how TAB participants benefit personally and professionally while contributing to your journey!
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ANECDOTE

Host's Personal TAB Experience

  • Jack used Adam Frankl's TAB concept after hearing it on a prior episode and ran it himself to validate the method.
  • He reports the first two or three meetings yield most of the value based on his experience.
ADVICE

Run A Monthly One-On-One TAB

  • Do run a Technical Advisory Board: meet potential users one-on-one monthly for 30 minutes over six months to learn their real problems.
  • Treat it as research, not sales, and use the insights to shape product and messaging.
INSIGHT

TAB Is A Learning System

  • A TAB is neither strictly technical nor a classic advisory board; it's a structured way to learn from users.
  • Its value comes from ongoing conversations that reveal real problems and language to use.
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