Value Proposition Design

This book helps businesses tackle the core challenge of creating compelling products and services by using the 'Value Proposition Canvas'.

It explains how to design, test, create, and manage products and services that perfectly match customers’ needs and desires.

The book provides a three-step process: examining customer needs, listing products that address these needs, and deciding on a value proposition that fits well with customer demands.

It also includes practical exercises, process illustrations, and an online companion with interactive tools and resources to enhance the learning experience.

The book is a sequel to 'Business Model Generation' and complements the 'Business Model Canvas' by focusing on the value proposition aspect.