Success Story with Scott D. Clary Lessons - Building a Product-Led Growth Engine | Yoni Tserruya - CEO of Lusha
Oct 5, 2024
Yoni Tserruya, CEO of Lusha, delves into the world of product-led growth tailored for B2B companies. He reveals how self-service options enhance customer engagement and streamline sales processes, allowing users to explore products before contacting sales reps. Yoni discusses Lusha's journey, emphasizing the importance of high-quality data in building brand awareness and fostering organic growth. He also highlights the role of automation in improving sales productivity, freeing up more time for salespeople to focus on closing deals.
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PLG in B2B
- Product-led growth (PLG) lets users try before buying, unlike traditional B2B.
- This caters to modern preferences, leading to faster conversions and brand awareness.
Lusha's Bootstrapped Growth
- Lusha, initially bootstrapped, reached 15,000 customers using a PLG strategy.
- This allowed organic growth and direct selling to those wanting scaled solutions.
Bootstrapped PLG Marketing
- For bootstrapped PLG companies, focus on product quality and target initial marketing efforts strategically.
- Lusha's organic growth stemmed from positive word-of-mouth due to good data and simple sales.