Yoni Tserruya

CEO of Lusha, a company specializing in product-led growth strategies for B2B companies. Shares insights on maximizing customer engagement and building brand awareness.

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Oct 5, 2024 • 13min

Lessons - Building a Product-Led Growth Engine | Yoni Tserruya - CEO of Lusha

Yoni Tserruya, CEO of Lusha, delves into the world of product-led growth tailored for B2B companies. He reveals how self-service options enhance customer engagement and streamline sales processes, allowing users to explore products before contacting sales reps. Yoni discusses Lusha's journey, emphasizing the importance of high-quality data in building brand awareness and fostering organic growth. He also highlights the role of automation in improving sales productivity, freeing up more time for salespeople to focus on closing deals.

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