Lessons - Building a Product-Led Growth Engine | Yoni Tserruya - CEO of Lusha
Success Story with Scott D. Clary
00:00
Building Organic Growth Through Strategic Marketing
This chapter explores the marketing strategies used to launch the Lusha service, emphasizing social media and influencer involvement to create initial buzz. It also highlights the organic growth that resulted from user advocacy and product value, alongside advertisements from sponsors related to financial management and recruitment.
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