Decoder with Nilay Patel Fandom runs some of the biggest communities on the web. Can CEO Perkins Miller keep them happy?
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Aug 22, 2023 Perkins Miller, CEO of Fandom, dives into the world of fan communities, discussing how they balance ad revenues with user experience. He highlights the evolving dynamics of user-generated content and the unique challenges of content moderation and community engagement. Miller also addresses AI's impact on online platforms and the importance of authentic user experiences. With insights on industry trends and Fandom's future initiatives, he reveals exciting plans for enhancing user interactions and content personalization in a rapidly changing media landscape.
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Fandom's Origins
- Fandom began with Wikipedia founder Jimmy Wales wanting to expand beyond encyclopedias.
- It evolved from geographically based communities to hubs celebrating shared interests in fictional worlds.
Fandom's UGC Model
- Fandom’s user-generated content model differs from traditional social media, emphasizing shared passion for IPs over personal gain.
- This focus reduces toxicity and promotes collaborative knowledge creation around fictional universes.
Restructuring Acquired Businesses
- Restructure acquired businesses to align with your overall strategic growth and cost efficiency.
- Evaluate redundancies and make necessary adjustments to ensure sustainable profitability.