Decoder with Nilay Patel cover image

Fandom runs some of the biggest communities on the web. Can CEO Perkins Miller keep them happy?

Decoder with Nilay Patel

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Navigating the Advertising Landscape in Entertainment

This chapter examines the advertising dynamics in the entertainment sector, focusing on a platform that serves both endemic and non-endemic advertisers. It discusses the challenges posed by major players like Meta and Google, and highlights the importance of fan behavior insights in creating effective ad strategies.

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