Decoder with Nilay Patel cover image

Fandom runs some of the biggest communities on the web. Can CEO Perkins Miller keep them happy?

Decoder with Nilay Patel

CHAPTER

Navigating the Advertising Landscape in Entertainment

This chapter examines the advertising dynamics in the entertainment sector, focusing on a platform that serves both endemic and non-endemic advertisers. It discusses the challenges posed by major players like Meta and Google, and highlights the importance of fan behavior insights in creating effective ad strategies.

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